How to bulk edit product SEO titles and descriptions in Wix Stores

The more products you sell, the slower it is to rewrite the title and description that show in search results one product at a time. Here is how far Wix’s own tools go, checked against Wix’s help articles, and where they stop.

Listing on the Wix App Market

Hullspark · updated 2026-11-05

Short answer

For one product, open it, choose Edit SEO Settings, and edit the title tag and meta description on the Basics tab. Wix suggests up to 60 characters for the title and 156 for the description ＊1.
For every product at once, use variables in SEO Settings. A rule such as “Product Name, Site Name” gives each product its own title ＊2. This is the closest Wix gets to bulk editing.
SEO Settings also has a products list (Edit by Page) where you can see every product’s title, description and indexing status. You still edit one product at a time ＊3.
You cannot do it with a CSV. Wix’s help center says SEO settings for multiple products cannot be updated by downloading and uploading a CSV (it is an open feature request) ＊4, and the product CSV has no SEO columns ＊5.
If you want different text for many products, a preview, and a way back, the built-in tools fall short. That is where an app helps (last section).

1. One product at a time

In your site’s dashboard open Products, click the product, and choose Edit SEO Settings. On the SEO basics tab, edit the title tag and the meta description, then click Save ＊1. If you write nothing, Wix builds the title from the product name and the site name, and its Default SEO Settings article says the description stays blank until you enter one ＊1. Menu names change, so check them in your own dashboard.

Wix suggests a title of up to 60 characters and a description of up to 156 ＊1. Changes do not show in search results at once; search engines update them the next time they crawl your site ＊6.

2. One rule for every product (variables)

Variables let you “apply the same logic to a whole section of your site without having to customize each page individually” ＊2. The product variables are Product Name, Product Description, Product SKU, Product Brand, Product Price, Product Currency, Product Availability, Main Product Image and Product URL. Setting “Product Name, Site Name” gives “Product 1, My Site”, “Product 2, My Site”, and so on ＊2.

According to Wix’s help the place is SEO & GEO, then under Tools and settings SEO Settings, then Products ＊10 and the Edit by Page tab. The info icon on the title tag or meta description column header opens a Customize default link for the site-wide default ＊3. A title or description written on a single product overrides that default ＊8.

Where it falls short: variables produce text of the same shape. They will not give you a description written for each product. To go back to the default, delete the field’s content and save ＊2.

3. Review in the products list (Edit by Page)

The same Edit by Page tab lists each product with its URL, title tag, meta description and whether it can be indexed. You can search and sort it, and the three dots on a row open Edit ＊3. The table is for looking; editing happens in the panel, one product at a time. It is still useful for spotting products with no SEO text or with the same title.

4. A CSV does not work

Wix’s product export and import (More Actions, Import, Export Products) works for fields such as prices and stock ＊5. But Wix’s help center states that SEO settings for multiple products cannot be updated by downloading and then uploading a CSV, and the page is a feature request collecting votes ＊4. The column list of the product CSV has no SEO title or description either.

Where the built-in tools stop

Wix has no built-in way to write different text for dozens or hundreds of products at once: variables make the same shape of text, the list is read-only, and a CSV is ruled out.
Wix’s help describes no before-and-after preview of many products and no way to undo a batch.
Wix has an AI tool that suggests titles and descriptions (for Premium sites), but the article does not mention product pages ＊7.

The location of Edit by Page and Customize default comes from a guide last updated in December 2024, and the screen may differ today. The app does not promise higher rankings or that Google shows the text as written.

One option: our own app

One last mention, since we make it: Product SEO Bulk Editor is a Wix app for the case above. You enter your shop name and a title and description template (product name, shop name, brand, category and description are available), and a table shows each product’s current text beside the new text, with length bars. You tick the products to change, and only those are updated. Each run can be undone later (the last 10 runs, or from a file you saved), and products someone else edited since are skipped, not overwritten. Only the title and description change; customer and order data are not read. The screen is in English and Japanese. Free covers 20 products per run; Pro has no per-run limit. Check the listing for the price.

This page and the app are not affiliated with Wix; Wix screen names can change.

See it on the Wix App Market Product page (Japanese)

Questions

Can I bulk edit product SEO in Wix Stores?

For one rule across every product, use variables in SEO Settings. Wix has no built-in way to enter different text for many products at once.

Can I update SEO titles and descriptions with a CSV?

No. Wix’s help center says SEO settings for multiple products cannot be updated by downloading and uploading a CSV. It is an open feature request.

How long should the title and description be?

Wix’s help articles suggest up to 60 characters for the title and up to 156 for the description. These are guidelines, not limits set by Wix or Google.

Do search results change right away?

No. Search engines update them the next time they crawl your site.

Do I need an app?

No. One product at a time and a variable-based default both work without one. An app is for when you have many products and want a preview and an undo.

Sources

The Wix steps come from the Wix help articles and SEO guides listed below, read on 2026-11-05.

[1] Wix Help Center: Wix Stores: Editing Page SEO Settings For Products (steps, 60 / 156 characters)
[2] Wix Help Center: Using Variables in SEO Settings (product variables, the “Product Name, Site Name” example)
[3] Wix SEO Learning Hub: Edit by Page (the products list in SEO Settings and “Customize default”; updated Dec 2024)
[4] Wix Help Center: Wix Stores Request: Making Bulk SEO Updates to Products (not possible with a CSV)
[5] Wix Help Center: Wix Stores: Updating Products by Exporting and Importing Them (no SEO columns)
[6] Wix Help Center: Adding SEO Title Tags and Meta Descriptions to Your Pages (search engines update on the next crawl)
[7] Wix SEO Learning Hub: Wix’s AI meta tag creator (Premium sites; product pages are not mentioned)
[8] Wix Help Center: Understanding Your Page’s Default SEO Settings (a custom value overrides the default)
[10] Wix Help Center: Customizing Your SEO Settings (SEO & GEO, Tools and settings, SEO Settings)